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Josh Devou

Get to Know, Savvyn, PBC!

Founder: Catherine Del Vecchio Fitz, PhD, MSM — Founder & CEO 

Location: Cumberland Center, ME (Greater Portland area) 

Year founded: Conceptualized summer–fall 2025; incorporated as Savvyn, PBC in January 2026 

What inspired you to start this company?

Savvyn emerged from a tension I kept encountering: the gap between strong science and patients actually being able to access innovations. 

For over 15 years, I worked in precision oncology and diagnostics—from translational research to clinical genomics to medical affairs—building platforms and helping bring new diagnostics from development to patient use. I saw the same pattern repeatedly: innovations with strong clinical evidence stalled on the path to reaching patients. The barrier wasn’t the science—it was fragmented evidence requirements, unclear expectations across stakeholders, and gaps discovered too late to address efficiently.

I was also navigating a different reality: three kids, leadership roles that demanded travel and long hours. The traditional startup playbook wasn’t going to work for me, and I had no interest in forcing it to.

When I left my last role, I was fortunate to have some space to experiment. Generative AI had reached an inflection point, and I started using it systematically—not just as a productivity tool, but as a way to fundamentally rethink how work gets structured.

That’s what led to Savvyn. It’s built on a belief that you can create serious impact without choosing between ambition and sustainability. That the right systems can multiply what one person—or a small team—can accomplish.

And perhaps most importantly, that if you’re building for healthcare innovation, patient access can’t be an afterthought. That’s why I structured Savvyn as a Public Benefit Corporation—a legal commitment that patient access and equitable evidence pathways remain core to the business model as the company grows and scales.

What did the earliest version of the business look like?

The earliest version of Savvyn was far less defined than what exists today.

It didn’t begin as a polished “evidence intelligence platform.” It began as a question: If I were building from scratch, with AI as a core operating layer, what would that actually look like?

In the beginning, Savvyn was broad. It focused on helping companies work smarter using AI—structuring complex data, automating workflows, generating reports, creating content more efficiently. 

At that stage, Savvyn was more of an AI-enabled consulting concept than a defined product architecture. I knew the model had to be scalable, but I hadn’t yet figured out what that actually meant in practice.

Over time, through writing, reflection, and working through real problems, the focus narrowed. As a scientist, I’d always believed the path to impact was better science—more rigorous data, stronger clinical trials, clearer evidence. But what I kept encountering wasn’t a science problem. It was a coverage problem: who’s going to pay for this, and what evidence do they actually need to make that decision? That realization shifted everything.

The most meaningful opportunity wasn’t generic AI productivity. It was helping clinical, medical, and market access teams structure their evidence, understand what payers and regulators actually need, and move from clinical validation to patient access more predictably.

So the earliest version of Savvyn was intentionally iterative. It was AI-first in mindset before it was product-specific. That early experimentation shaped not just what I built, but how I approached building it.The earliest version of Savvyn was far less defined than what exists today.

What problem are you trying to solve, and for whom?

At its core, Savvyn is solving a translation problem.

In healthcare innovation—whether it’s diagnostics, medical devices, digital therapeutics, or new treatment approaches—scientific progress moves quickly. Data is generated. Studies are run. Performance is validated. Clinical benefit is demonstrated. But between scientific progress and real-world patient access sits a fragmented, often opaque system of evidence expectations—particularly around coverage and reimbursement.

Progress on the science side can be fast. Progress on the access side is not. For example, it can take 5+ years from clinical validation to Medicare coverage for diagnostics—and even longer for novel technologies without clear precedent. Strong clinical evidence doesn’t guarantee timely access. It doesn’t even guarantee consistent evaluation criteria across payers.

The challenge isn’t that different stakeholders want different things—it’s that critical information doesn’t flow clearly between them. Companies need revenue to keep innovating. Patients need access to new technologies but can’t pay thousands of dollars out of pocket. Doctors want to offer the best care without creating financial hardship for their patients. And insurers want to cover innovations that genuinely improve outcomes and justify the cost. Everyone actually wants the same thing: getting proven innovations to patients efficiently.

But the pathway isn’t clear. Companies are left guessing what evidence insurers need, when to generate it, and how to sequence it strategically. Evidence is scattered across different teams and formats. Gaps often aren’t discovered until it’s too late—after months of work or significant investment. What should be a structured, predictable process becomes reactive and uncertain.

Savvyn is built for healthcare innovation leaders navigating this complexity. We’re starting in oncology and diagnostics—where I have deep domain expertise and where evidence requirements are particularly complex—but the platform is designed for the broader innovation → evidence → access → impact lifecycle across healthcare.

Why hasn’t this problem been solved well before?

The evidence-to-coverage pathway spans science, clinical development, regulatory strategy, reimbursement policy, health economics, and commercial execution. Each domain has its own tools and consultants. The silos are well-known, and people have been trying to bridge them for decades.

What’s been missing is a scalable way to formalize and structure the tacit knowledge that sits between those functions. Coverage decisions depend on understanding precedent, interpreting evolving policy language, and connecting clinical evidence to payer requirements in context. That expertise has historically lived in people’s heads—built over years of navigating specific therapeutic areas and payer relationships. It couldn’t easily be documented, shared, or scaled.

What’s changed is that AI can now synthesize unstructured information at scale. For the first time, it’s technically feasible to structure fragmented evidence, map it against policy precedent, and surface decision-relevant insights across the full pathway. The technology finally matches the complexity of the problem.

There’s also an economic forcing function. As evidence requirements have grown more complex—particularly around real-world data, health economics, and comparative effectiveness—the cost of getting it wrong has increased dramatically. A failed coverage submission or a multi-year delay in reimbursement can mean millions in lost revenue and thousands of patients without access. The traditional “figure it out as we go” approach is no longer economically viable, especially for early-stage companies operating on limited runway.

The companies facing this problem today also look different. Early-stage healthcare innovation companies are leaner and more capital-efficient. They often don’t have seasoned market access leadership in-house until later stages—they can’t afford to hire a VP of Market Access at Series A. But they still need to make strategic evidence decisions before Series B. That creates demand for intelligence infrastructure that simply didn’t exist when larger, better-resourced organizations dominated the space.

That’s the convergence Savvyn is building into: the right technology, at the right economic moment, for the right market structure.

What does your company do to solve this problem?

Savvyn structures fragmented evidence so teams know what they have, what’s missing, and what to prioritize.

Healthcare innovation companies generate evidence across multiple functions: clinical studies, validation work, health economics analyses, policy monitoring, internal strategy documents. That evidence rarely lives in one place or speaks a common language. Teams can’t easily see the full picture, identify gaps that matter, or sequence decisions strategically.

Savvyn organizes that evidence and maps it against what stakeholders actually need across the innovation-to-impact pathway. We analyze precedent—how similar innovations succeeded or stalled. We interpret policy requirements across regulators, payers, and clinical guidelines. And we assess where your current evidence is strong and where gaps create risk.

That intelligence feeds three capabilities: structuring evidence into deliverables teams need (manuscripts, dossiers, investor materials), organizing data with full traceability across analytical and clinical validity frameworks, and visualizing readiness so leadership can make informed sequencing decisions.

The result: teams enter critical milestones—funding rounds, payer discussions, regulatory submissions—with evidence that’s organized, complete, and strategically sequenced.

What makes your solution different or better than alternatives?

Most alternatives specialize in one function. Regulatory tools manage submissions. Clinical platforms manage trials. Market access consultants produce strategy decks. Analytics systems store data.

Savvyn sits in the space between those functions—which is where the translation problem actually lives.

The differentiation isn’t simply that we use AI, it’s that we apply it to the connective logic that typically lives in people’s heads. We map evidence to precedent and stakeholder expectations so teams can see how decisions are likely to be interpreted before they become expensive.

We don’t focus on producing artifacts. We focus on sequencing decisions. Savvyn provides a persistent reasoning layer behind those documents—linking scientific evidence, precedent, and strategic timing into a single structured framework.

This changes how decisions get made. Instead of reacting to external feedback late in the process, teams can proactively sequence evidence generation, align internal stakeholders, and approach inflection points—like financing or commercialization—with a clear, defensible roadmap.

The intelligence isn’t generic either. It’s informed by 15+ years working across oncology and diagnostics—from bench science to clinical validation to medical affairs—including direct experience navigating evidence generation and payer strategy. That context allows the system to distinguish signal from noise: which precedents actually matter, which gaps are material, and which steps can wait.

Who are your customers today?

Savvyn is currently in structured alpha development with early design partners. The target customer is early- to growth-stage healthcare innovation companies preparing for significant inflection points—particularly around financing, commercialization, and payer engagement. I’ve been working closely with leaders navigating the complexity of translating clinical evidence into real-world adoption and reimbursement.

We’re starting in oncology and diagnostics because that’s where my expertise runs deepest and where evidence complexity is highest, but the intelligence architecture we’re building applies across healthcare innovation more broadly.

What’s the most important thing you’ve learned from talking to customers?

The biggest insight: companies don’t primarily need more data or strategy. They need structure and execution.

Most organizations I’ve spoken with already have substantial evidence—clinical datasets, real-world studies, early health economics work. But it’s scattered. Evidence lives in different functions, often in formats that don’t talk to each other. What I initially assumed were “solved problems”—like knowing where all your clinical study data lives—are actually quite messy. And that’s understandable: these are early-stage companies that couldn’t justify building enterprise data systems from day one.

The real need surfaces at inflection points. A company is six months from their next funding round and needs to pull together a credible evidence story for investors—but the data isn’t organized, the narrative isn’t clear, and they don’t yet have senior leadership in place to own this. Or they’re entering payer conversations and realize their evidence isn’t structured the way those decisions actually get made.

In those moments, companies need more than strategic advice. They need someone to actually do the work: pull the evidence together, structure it properly, and create the deliverables that move them forward. The incentives align perfectly—there’s urgency, there’s a clear milestone, and there’s real value in getting it right.

I’ve also learned that relevance matters more than volume. Teams are already paying for tools that send alerts and updates, but most aren’t actionable. What they actually want to know is: What changed? Why does it matter for us specifically? What should we do about it?

And trust is non-negotiable. In evidence-intensive domains, outputs must feel authored, contextual, and explainable. Generic AI summaries don’t work. Structured reasoning and transparent logic matter more than speed alone.

In short: the problem isn’t lack of intelligence or lack of data. It’s lack of structure, lack of execution capacity, and lack of continuity across science and strategy—especially at the moments that matter most.

What assumption turned out to be wrong early on?

Early on, I was focused on AI productivity for life sciences. Ruthlessly, actually. I thought the opportunity was helping teams work faster across the board: structure data, automate reports, generate content more efficiently.

But that was too broad.

Through customer conversations, I realized companies didn’t need generic speed tools. The real pain points were practical: teams couldn’t see what evidence they had across functions, didn’t know what gaps would matter, and struggled to prioritize what to tackle when preparing for funding or commercialization.

That shifted everything. I went from “AI makes everything faster” to “AI does the assembly work so experts can focus on interpretation and strategy.”

What progress are you most proud of so far?

For years, I commuted to Boston while raising three young kids. The work was meaningful, but I wanted to build something that was truly mine—where I could see all my experiences converge and create something that wouldn’t have existed otherwise.

I’m most proud that I’m actually building something on my own terms.

What feels different now is designing how the work actually gets done. And I’ve experienced firsthand what AI can do to amplify what one person can accomplish. I experimented extensively in those early months—applying AI to everything I could: writing, research, financial modeling, strategic planning. Some of it worked brilliantly. Some hit limits quickly. But that experimentation taught me where AI meaningfully extends capability versus where it just produces faster output.

Savvyn is no longer abstract. There’s a working demo. A defined thesis around evidence intelligence. A real platform that reflects how I believe complex work should be structured—and how life should work alongside it. Seeing that transition from concept to reality has been validating.

I’m also proud of the discipline behind it. Savvyn has evolved significantly over the past year—from a broad AI productivity concept to a focused evidence intelligence platform for healthcare innovation. That narrowing came from real customer conversations, deliberate iteration, and a willingness to refine the thesis rather than defend it prematurely.

I won’t pretend this hasn’t been hard. It would have been easier to take another executive role and regain immediate financial stability. And I’ll be honest: having a consistent salary again does matter. But what gives me confidence right now is that I’m building something that uses my expertise, solves a genuine problem, and is structured for the kind of life I want to lead.

How did participating in Dirigo Labs support your growth?

Dirigo Labs provided structure at a critical inflection point—particularly around financial modeling, go-to-market sequencing, and pressure-testing core assumptions. It reinforced that disciplined iteration is part of building correctly, not a sign of uncertainty.

The program also connected me more deeply into Maine’s startup ecosystem. That community support has been invaluable—not just strategically, but in building confidence that this can be done from Maine.

Where do you see the company heading in the next 6–12 months?

The next 6–12 months are focused on disciplined execution: establishing structured beta partnerships, generating initial revenue, and refining the product around real customer workflows.

My immediate priority is validating the core system end-to-end—structuring clinical evidence, mapping it against real-world adoption requirements, and ensuring the outputs are actionable and trusted by domain experts. This work will happen directly with early partners, where real decisions drive product refinement, not hypothetical use cases.

In parallel, I’m bringing on targeted technical and scientific expertise to strengthen the underlying system and ensure it’s built on a durable foundation.

What’s the biggest challenge you’re working through right now?

So many hats. Founder, product architect, finance lead, brand builder. Some days the breadth feels energizing. Other days it’s just overwhelming.

The hardest part is sequencing: knowing what needs attention now versus what can wait, and building the foundation correctly even when it would be faster to just ship something. I’m trying to build durable systems, not just execute tasks quickly. That means investing time upfront in architecture and structured thinking—even when the pressure is to move faster.

And I’d be lying if I said the bootstrap-versus-raise question wasn’t keeping me up at night. Bootstrapping longer might give me more leverage, but real infrastructure takes real investment—and the runway isn’t infinite.

What kind of help would be most valuable right now?

Two things: rigorous, domain-informed pressure-testing and aligned capital.

I’m looking for market access and evidence generation operators who have navigated real coverage decisions and can challenge whether Savvyn’s structure reflects how adoption actually happens. That level of critique is essential at this stage.

I’m also seeking early-stage investment from partners who understand regulated healthcare markets and platform-scale companies. The priority is building the system correctly—with the depth and durability this space requires.

Access to technical resources, including cloud credits and development tools, would also meaningfully extend runway during this validation phase.

How can the Maine startup community support you?

The Maine ecosystem has been unusually generous with time, mentorship, grant pathways, and in-kind support. That kind of high-trust environment is rare and makes early-stage company building possible.

I’m building Savvyn from Maine intentionally, and I’m committed to strengthening the ecosystem that’s made this possible. It’s early days for Savvyn, and I’m genuinely excited about where deep domain expertise, AI capability, and disciplined systems thinking can converge—especially in a space as consequential as healthcare innovation.

If you’re interested in what we’re building—or building something adjacent—let’s talk.

Stay Connected

Best way for people to reach you: catherine@savvyn.ai

Accelerator Success: Maine PFAS testing lab rebrands to reflect growing national reach

Photo Credit, Maine Biz/Tim Greenway

Dirigo Labs Accelerator Alumni Katie Richards was featured in Maine Biz. Her company formerly Maine Laboratories, rebranded to PFAS Laboratories to better reflect growing demand.

Get Involved With Dirigo Labs

Have an idea? Want to take your business to the next level? We are actively recruiting for our upcoming 2026 cohorts. We have 3 programs to help any startup succeed.

  • Incubator: Ideate your next idea, explore target markets, identify customers, and plan early-stage fundraising, along with specialized SBIR/STTR grant support
  • Model: A 9-part series covering every aspect of financial modeling, and walk away from the program with a tailored financial model for your business.
  • Accelerator: Take your business to the next level with a 16 week accelerator. We’ll pair you with a curated temporary board of advisors from our mentor pool to ensure success. The program culminates with a pitch competition with a substantial prize pool.

PR: Better Maine Conference Returns November 6 with Focus on Workforce Attraction and Retention

Dirigo Labs, Central Maine Growth Council, Live + Work in Maine, and Main Street Skowhegan partner to host statewide workforce summit in downtown Waterville

Waterville, ME – September 30, 2025 – Dirigo Labs and the Central Maine Growth Council announced today that the 4th Annual Better Maine Conference will be held on Thursday afternoon, November 6, 2025, in downtown Waterville. This year’s half-day event, hosted in partnership with Live + Work in Maine and Main Street Skowhegan, will focus on workforce attraction, retention, and innovation, bringing together employers, educators, and community leaders to share practical solutions for strengthening Maine’s talent pipeline.
The Better Maine Conference has become a signature event for business and community leaders seeking to build workplaces that are both competitive and sustainable. This year’s program will include a mix of dynamic speakers, interactive panels, and breakout sessions exploring key topics such as:

  • Hiring for Potential – Rethinking traditional qualifications to expand talent pools
  • Upskilling from Within – Leveraging community colleges and training partnerships to grow talent
  • Workforce Incentives & Practitioner Tools – Practical insights on programs that promote, facilitate, and fund internships and apprenticeships
  • Workplace Innovation: Tools, Tech & Talent – Exploring flexible models, benefits, and technology that support recruitment and retention
  • Maine Talent Attraction Network Panel – Moderated by Live + Work in Maine, highlighting strategies to attract new and returning Mainers

“Workforce is one of Maine’s greatest challenges and greatest opportunities,” said Emalee Hall, Assistant Director of Innovation Programming & Partnerships at Dirigo Labs. “The Better Maine Conference is about convening the people who are tackling these challenges every day, employers, educators, and workforce champions, and giving them practical tools they can take back to their organizations.”

Dirigo Labs and the Central Maine Growth Council thank this year’s early sponsors, including Central Maine Motors, Allen Insurance and Financial, Maine Technology Institute, Thomas College, Bar Harbor Bank & Trust, and the Maine Department of Economic and Community Development (DECD), for their support in making the conference possible. Opportunities to join as a sponsor are still available, offering organizations the chance to connect with employers and workforce leaders from across the state.

The conference will close with a networking reception at the Lockwood Hotel, offering attendees a chance to connect with peers, speakers, and sponsors in an informal setting.

For more information, visit Dirigo Labs or contact:
Emalee Hall
Assistant Director, Innovation Programming & PartnershipsDirigo Labs – Central Maine Growth Council
Email: emalee@centralmaine.org

About Dirigo Labs
Dirigo Labs, a program of the Central Maine Growth Council, is a regional startup accelerator based in Waterville, Maine. With a mission to grow mid-Maine’s digital economy by supporting entrepreneurs who are building innovation-based companies, the Dirigo Labs ecosystem brings together people, resources, and organizations to ensure the successful launch of new startups. Dirigo Labs operates under the Central Maine Growth Council and is supported by several organizations, academic institutions, and investment firms. For more information, please visit www.dirigolabs.org.

About Live + Work in Maine
Live + Work in Maine is a nonprofit committed to promoting Maine as a career destination. Through its marketing initiatives, Talent Attraction Network, and statewide partnerships, it connects employers with job seekers while highlighting the benefits of living and working in Maine.

About Main Street Skowhegan
Main Street Skowhegan (MSS) is a 501(c)(3) nonprofit dedicated to revitalizing downtown Skowhegan while fostering long-term economic growth for the region. MSS leads programs and initiatives that strengthen entrepreneurship, workforce development, outdoor recreation, and community engagement. By supporting innovation and small business growth, Main Street Skowhegan works to build a thriving rural economy in central Maine.

PR: Sketch ME the Future: Back of the Napkin Challenge Returns for Third Year, Combining Student Innovation with Dirigo Launch Demo Day

Waterville, ME- September 18, 2025 — Dirigo Labs, a program of the Central Maine Growth Council, in collaboration with Thomas College, Kennebec Valley Community College, and Colby College, is excited to announce the 3rd annual Back of the Napkin Challenge, an ideation competition that invites students to pitch creative business concepts designed to make a positive impact in our communities. This year, the event is evolving into an even bigger celebration of entrepreneurship by combining with the Dirigo Launch Incubator Demo Day, showcasing early-stage startups from across the mid-Maine region.

Under the theme “Sketch ME the Future: From Napkins to Neighborhoods,” students will explore how small ideas can turn into meaningful solutions for our local communities, whether through new products, services, storefronts, or technologies. Participants will have the opportunity to access entrepreneurial training through Dirigo Labs, including sessions on customer discovery and business modeling, assisting them in refining their concepts and exploring the possibilities of entrepreneurship.

The culminating event, Dirigo Innovation Evening, will bring together Back of the Napkin finalists and Dirigo Launch participants for an inspiring showcase of innovation. Attendees can expect a dynamic evening featuring student pitches, startup demos, and a celebration of creativity, collaboration, and local impact. Monetary prizes will be awarded to standout student ideas, highlighting the entrepreneurial talent emerging from the region’s colleges.

“By combining student ideation with our Dirigo Labs startup ecosystem, we are creating a unique opportunity for young innovators to see how their ideas can evolve into real businesses,” said Mufaddal Ali, Project Manager at Dirigo Labs. “This event celebrates not just individual creativity, but the power of collaboration across our community and educational institutions.”

The Back of the Napkin Challenge and Dirigo Launch Demo Day will be held together on Thursday, November 13th, at the Plourde Conference Room, 70 Main Street in downtown Waterville, Maine. The evening is open to the public, offering a chance to experience Maine’s next generation of entrepreneurs in action.

For more information about the Back of the Napkin Challenge, student participation, or attending the Innovation Evening, visit https://www.dirigolabs.org/back-of-the-napkin-challenge/.

About The Halloran Lab for Entrepreneurship at Colby College

The Halloran Lab for Entrepreneurship at Colby College offers entrepreneurship education and practical opportunities aimed at preparing Colby students to be effective innovators and entrepreneurs—whether they are creating dynamic new business or social ventures or improving existing organizations or programs. The lab provides funding for students to start commercial and social enterprises, mentorship, as well as innovation and maker spaces. The Halloran Lab drives an ever-growing entrepreneurship ecosystem that engages students, alumni, faculty, staff, and Colby community members as well as companies, organizations, and institutions.

About Kennebec Valley Community College

Kennebec Valley Community College (KVCC) is a 2-year comprehensive community college in mid-Maine serving students from Somerset, Kennebec, and Knox counties and well beyond. KVCC has two campuses in the heart of Central Maine – our 70-acre Fairfield Campus, which is readily accessible by I-95, and our 600-acre Harold Alfond Campus just seven miles north. KVCC’s Workforce Training and Professional Development office provides a wealth of short-term training that is targeted toward business and industry and professional development. KVCC is a collegial environment emphasizing student success and respect for a diverse population of employees, students, and community members. For more information, visit https://www.kvcc.me.edu 

About Thomas College

Thomas College, located in beautiful Waterville, Maine, is defining what it means to be the College of the Future. With a strong commitment to innovation, career readiness, and community partnerships, Thomas College is consistently ranked by U.S. News & World Report as one of Maine’s top colleges for social mobility. Our distinctive Guaranteed Job Program™, accelerated undergraduate degrees, and flexible graduate programs empower students to advance faster in business, entrepreneurship, education, technology, applied STEM, and arts & science fields. At Thomas, belonging isn’t a buzzword; it’s a promise. We create a supportive, welcoming environment where every student is seen, valued, and prepared to thrive in a rapidly changing world.For more information visit thomas.edu or contact MacKenzie Riley Young at mediarel@thomas.edu or 207-859-1313. Find us on Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok.

About Dirigo Labs

Dirigo Labs, a program of the Central Maine Growth Council, is a regional startup accelerator based in Waterville, Maine. With a mission to grow mid-Maine’s digital economy by supporting entrepreneurs who are building innovation-based companies, the Dirigo Labs ecosystem brings together people, resources, and organizations to ensure the successful launch of new startups. Dirigo Labs operates under the Central Maine Growth Council and is supported by several organizations, academic institutions, and investment firms. For more information, please visit www.dirigolabs.org.

PR – Dirigo Labs Incubator Alum CHUH Officially Launches Online and in Select Maine Retailers

Dirigo Labs Incubator Alum CHUH Officially Launches Online and in Select Maine Retailers

Waterville, ME – 7/17/2025 – As the Central Maine Growth Council prepares to kickoff the second cohort of its Dirigo Labs incubator program in September, we’re proud to celebrate the launch of CHUH, a shelf-stable matcha latte brand created by 2024 incubator participant Andrew Schundler. After earning third place at Dirigo’s Demo Day, CHUH has officially hit the market, available for purchase online and in select retailers across Maine.

Since its inception in 2021, Dirigo Labs has supported startups like CHUH across Maine and the mid-Maine region in launching 115 new products and services, raising over $21 million in capital, generating $14.6 million in sales, and creating 147 jobs—establishing itself as a leading force in Maine’s innovation ecosystem. 

CHUH offers a fresh take on functional beverages, delivering delicious, organic matcha lattes without the grassy aftertaste. Crafted with ceremonial-grade matcha and naturally flavored with ingredients like blueberries and spiced vanilla, CHUH is already turning heads with its unique flavor profiles and bold branding.

“We knew from day one that Andrew was building something special,” said Dirigo Labs Assistant Director of Innovation Programming and Partnerships Emalee Hall. “CHUH reflects exactly what we strive to support—ambitious founders tackling real consumer needs with creativity, authenticity, and grit.”

CHUH’s early momentum is already generating excitement in the Maine food and beverage community. With a successful online launch and initial placement in key retail partners across the state, CHUH is poised to grow into a leading on-the-go brand in the next wave of better-for-you drinks. To learn more or to order, visit www.chuhmatcha.com.

Following the success of CHUH and other program alumni, Dirigo Labs is now accepting applications for the second cohort of the Dirigo Launch incubator, starting this September. The 8-week program supports ideation-stage startups with hands-on guidance in customer discovery and market research, offering tailored mentorship, workshops, access to statewide innovation resources, and the opportunity to participate in Demo Day for a chance to win cash prizes. Interested founders can apply now by completing the intake form at https://www.dirigolabs.org/2544-2/.

About Central Maine Growth Council  

Central Maine Growth Council (CMGC), located in Waterville, Maine, is a public-private collaborative regional economic development partnership funded by municipalities and businesses who share a common vision of economic prosperity for our region. CMGC is committed to fostering a robust regional economy. Our belief is that the standard of living and quality of life of our citizens is best served by a vibrant, healthy economy. This is accomplished with a strong successful business community. To learn more about Central Maine Growth Council, visit www.centralmaine.org

About Dirigo Labs:

Dirigo Labs is a regional startup accelerator based in Waterville, Maine. With a mission to grow the greater Waterville area’s digital economy by supporting entrepreneurs building innovation-based companies, the Dirigo Labs ecosystem brings together people, resources, and organizations to ensure the successful launch of new startups. Dirigo Labs operates under Central Maine Growth Council and is supported by several organizations, academic institutions, and investment firms. To learn more about Dirigo Labs, please visit www.dirigolabs.org.

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